celebrity liquor index alcohol booze tequila vodka gin film and TV music hollywood sports


There is a growing list of celebrities from music, sports, film & TV and other areas of showbiz getting involved with their own alcohol brands. To date, I have accounted for 150 celebrity brands (excluding wine) with the majority coming from the music business, such as Metallica and Blackened whiskey.

celebrity liquor index

Blackened american whiskey Metallica hard rock band spirits

Perhaps unsurprisingly, the predominant categories are Whisk(e)y and Agave Spirits (such as Tequila) with a combined total of almost 50% of the total list of brands listed.

 

celebrity liquor index

Wrestler Dwayne 'The Rock' Johnson Teremana Tequila
Dwayne Johnson’s Teremana Tequila

The full Celebrity Liquor Index split by drinks category is listed in full below. Cognac/ Brandy and No & Lo Alcohol are limited in number with Gin proving to be a more popular category, such as Renais Gin released by actress Emma Watson and her brother Alex.

celebrity liquor brands

Emma Watson Renais Gin celebrity liquor brands
Emma Watson and her brother Alex with Renais Gin

Amongst the list of celebrity booze brands, there are known drinks products (sake, beer) as well as more unusual libations, such as mead! The list of Ready-to-Drink (RTD) cocktail brands is a growing one, which seems to mirror the growth of RTD cocktails and the latest celebrities to launch were rap legends and business moguls Dr. Dre and Snoop Dogg with Gin & Juice, inspired by the duo’s iconic “Gin & Juice” song.

celebrity liquor brands

celebrity liquor brands Dr. Dre Snoop Dogg Gin & Juice RTD

Musician Bruno Mars and his SelvaRey rum brand is one of many musicians involved with this drinks category.

celebrity liquor brands rum

Agave Spirits is dominated by Tequila and most celebrities are US based such as NBA legend Michael Jordan and Cincoro Tequila.

George Clooney and Casamigos Tequila is probably the blueprint for most celebrity brands, given its successful sale to drinks conglomerate Diageo for up to US$1bn back in 2017.

celebrity liquor brands tequila agave spirits

Cincoro Tequila Michael Jordan

Dan Aykroyd’s Crystal Head vodka is one 23 vodka brands representing 15% of the total list, the 3rd largest after Whisk(e)y and Agave Spirits.

celebrity liquor brands vodka

celebrity liquor brands vodka dan aykroyd crystal head vodka

Still the top drinks category when it comes to celebrity booze brands, Whisk(e)y includes celebrity products from the USA, Canada, Ireland, Scotland and even Sweden.

celebrity liquor brands whiskey whisky

Gentleman’s Cut Kentucky Straight Bourbon Whiskey steph curry NBA basketball
Gentleman’s Cut Kentucky Straight Bourbon Whiskey

 

celebrity liquor index

celebrity liquor brands

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