2024 Bacardi Cocktail trends Report

Bacardi has released its 2024 Cocktail Trends Report, exploring the key trends set to redefine cocktail culture and the spirits business in 2024. This report, created in collaboration with strategic foresight consultancy The Future Laboratory, draws on insights from Bacardi-led consumer and brand ambassador surveys, interviews with the bar and restaurant trade, and The Future Laboratory’s independent research.

For the full report – click here.

The Top Bar Calls for 2024 are below, many of these are simple cocktails such as the Gin & Tonic or the Rum and Coke.

2024 Bacardi Cocktail trends Report Top Cocktails


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