The Lo & No & Functional Beverage Summit Europe is organised by Kisaco Research and will be taking place in London on 17th and 18th November. This is an event where multinational alcohol and soft drinks brands, innovative start-ups, active investors, buyers, e-commerce providers, logistics and service providers across Europe meet to find ways to innovate and gain scale in the industry.

“Consumer drinking habits are changing, with an increased focus on premiumisation and heritage. As consumers grow more confident and their repertoires become broader, it is no longer appropriate to look at drink categories in isolation.”

“To unlock true value, we must identify where and how consumers want to enjoy drinks and ensure there is always a relevant offer for them.” Madeleine Bedford, Senior Customer Category Manager, Diageo

The event allows those attending to explore opportunities such as innovation, market expansion, sustainability, scaling and investment, whilst also tackling challenges such as regulation, and attracting on-trade and off-trade buyers.

The Lo & No and Functional Beverages Summit also provides a platform for networking and exploring partnership opportunities for investment, joint ventures, or even acquisitions between the hottest brands in the market.

The agenda is available on request online and speakers include Ellie Webb (Caleno Drinks); Morten Sorensen (ISH Spirits); Ben Branson (Seedlip); Tatiana Mercer (Three Spirit Drinks); Spencer Matthews (CleanCo); Luke Boase (Lucky Saint); Claire Warner (Æcorn Aperitifs); Mark Livings (Lyre’s) amongst many others.

The agenda includes topics such as:

  • Leading Buyers of the On-Trade Market: How Brands Can Gain Interest From Retailers
  • Marketing Your Brand: Evaluate The Different Ways to Expand Your Brand Awareness
  • From Innovation to Growth: The Need for Investment and Scaling
  • Taste Profiling and Flavour Innovation

I will be attending the event this week and hope to report back on some of the information being shared at the event in future blog posts.

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