Moa Nilsson is a Swedish whisky enthusiast and the person responsible for Swedish Whisky Girl, the Icons of Whisky Communicator of the Year 2021. Moa is also sharing creative content, hosting educational spirit tastings and trying to influence the drinks industry in a positive way. She was kind enough to agree to my invite and spare some time to talk to Inside the Cask.
Basically it’s a lot of creating and editing but with occasional trips, distillery visits, collaborations, writing or judging.
Inside the Cask: Can you tell us more about Swedish Whisky Girl and what you are looking to focus on in future? Are there any brands that you’d love to work with?
I have a dream about being able to create a tasting experience where you would go by snow mobile to a fairly remote place in the Swedish woods in the winter, where you could sit by a bonfire and enjoy a whisky tasting where each whisky is paired with local delicacies. Doesn’t that sound quite nice?
There are so many opportunities within the drinks industry so if you already know what direction you’re keen to go in that’s great, if not – then be curious and seek out different aspects of the industry and see what sparks your fire.
My initial thought is that it surprised me how big of an issue the “old-fashioned” image of a “typical whisky drinker” still was since I thought that in the time we live in now, people can respect each other.