Rare Whisky 101 operates as whisky analysts, broker and investment experts. Their full year report for 2019 shows an increase in demand for rare single malt scotch whiskies, with volumes up by 33.3% (to over 140k bottles sold in a year) and value up by a staggering 41.5% (to over £57m)!
The average value per bottle has also increased to £401.04, from £377.91 in 2018.
The full 2019 Rare Whisky 101 Report (and previous ones also), with lots of information, data and insights including predictions for 2020, click here to access the report. In terms of supply & demand, the team at Rare Whisky 101 says the following:
“The 1st half of 2019 saw vast supply on the auction market, in our opinion, oversupply. Throughout the 2nd half of 2019 supply remained high, but relatively consistent. That enabled demand to catch up and ultimately exceed supply.”
The Macallan brand continues to dominate the secondary market with a volume share of almost 16% (below) and a value share of almost 39.53%.
However, the Rare Whisky 101 also have a ‘warning’ message for the Macallan brand as they look into the future and crystal gaze – the full comments are available on the report.
“Are consumers (drinkers, collectors and investors) struggling to differentiate with Macallan bottlings now? For the first time in many years, we are seeing limited release Macallan bottles sell for less than their retail price at auction. The 2019 Easter Elchies Black is a good example: it retailed for £750 and now regularly sells at auction for £600-£650.”
For reference, previous Inside the Cask blog posts with input from Rare Whisky 101:
- ‘Scotch Whisky = Liquid Gold?’ (using data from H1 2017 Report)
- ‘Rare Whisky Report and 1st Collectors/ Investors Survey 2017’ (using data from Full Year 2017 Report)
- ‘As good as gold….Scotch whisky!’ (using data from H1 2018 Report)
- ‘Rare Scotch whisky demand breaks the 100k barrier’ (using data from Full Year 2018 Report)