Magnum Scotch Malt Whisky Cream Liqueur has been crowned one of the top selling products at the historic Edinburgh Castle with over 12,000 bottles snapped up by visitors in 2019.
Magnum is crafted and bottled in Edinburgh by the BenRiach Distillery Company Ltd using single malt Scotch whisky and cream.
The Scottish cream liqueur is also available in Ontario, Canada. Hemisphere Brands represent the brand globally and manage the brand from production through to sales and marketing. The company is currently focusing on three of the world’s largest cream liqueur markets: UK, Canada and South Africa.
Magnum’s smooth, creamy caramel notes play off single malt scotch whisky for a balanced taste with a warming ginger afterglow.
Commenting on Magnum’s sales success, Magnum Director, Lee Schofield, said: “It’s fantastic to see Magnum going from strength to strength and proving a big hit with visitors from all over the world.”
“We’re really grateful to Historic Environment Scotland who have continued to support Magnum at Edinburgh Castle over the last three years and enabled us to introduce Magnum to a new international audience. Our weekly free tasting events at the castle have been a great way for people to get a taste for our brand for the first time. “
“At Magnum we put Scottish provenance at the core of what we do. The result is a luxurious and unique premium cream liqueur, containing only the highest quality cream and the finest single malt scotch whisky.” Lee Schofield, Magnum Director (pictured below)
For reference – Inside the Cask blog post: “Alcohol + sugar + cream = Liqueur”