Circumstance Distillery in Bristol worked with Tiny Giant and Rewrite Digital to create ‘Ginette‘ – a neural network capable of creating her own gin from scratch, including recipe, name and label.
The gin is called Monker’s Garkel and the initial limited release of only 1,000 bottles can be purchased from 5th November 2019 by clicking here.
The launch of the world’s first artificial intelligence (AI) gin is taking place as part of the Bristol Technology Festival. The recipe, name, branding, label and comms are all generated from AI.
Botanicals are: Juniper berries, coriander seed, angelica root, prune, gooseberry, clementine zest, orange zest and marigold flowers.
“Our ambition is to be able to show that you can combine AI with creative human beings, and you can then come up with something more interesting than if you did it on your own,” Kerry Harrison, Tiny Giant co-founder
The team at Tiny Giant was also behind a new creative AI toolbox for pioneering food and drink brands, including AI Cocktails.
As neural networks learn from recipes and flavours, rather than human experience, they are able to produce combinations that we may never have considered before.
But how does the AI creative process work?
To start the process, they create a Recurrent Neural Network – a type of machine-learning algorithm. They then train this model on recipes, products or flavours. In this case, it was hundreds of traditional cocktail recipes.
Over time, the neural network learns from the input and is able to generate exciting new outputs of its own. Many of which push boundaries and help you think about your products in a completely new way.
They then add Human Experience into the mix. For the AI Cocktails they created fifty AI-generated cocktail recipes and selected five of the best and then worked with the Square Bar’s mixologist (Seb Fileccia) to make them a reality.