The Lo & No Beverage Summit is taking place in London on 15th-16th October 2019.
The drinks market is being shaken up! 58% of consumers are now drinking more low and non-alcoholic drinks than they were in 2018.
In the past 12 months alone, there have been 271 premium soft drink launches in the UK so it comes as little surprise that the UK has been described as being at the forefront of innovation in the ‘what to drink when you’re not drinking’ sector.
While non-alcoholic beers make up just 5% of beer volume sold worldwide, the category has grown at 3.9% on average for the past 5 years, compared with 0.2% for traditional beer. Distill Ventures, a London based investment company, have been the first to state this trend is not just a fad, “London and the UK has been the leader [in the development of premium low and no alcoholic drinks] partly because we have an incredibly vibrant entrepreneurial food and drink scene in this country. The trade has really got behind it. There’s a sense that people are not only taking these products seriously, but founders are trying to make exceptional liquid.”
It’s not just the beer industry that is taking the low and non alcoholic drink sector by storm, Seedlip are distilled non-alcoholic spirit pioneers, accelerating the development of fermented beverages. Take this and the redefinition of premium tonics and the industry is bursting with choice.
Introducing the Lo & No Beverage Summit taking place in London on 15th-16th October 2019. The summit aims to bring together multinational drink manufacturers, medium independent brands and disruptive start-ups to find ways to innovate low and non alcoholic drinks and get to market at speed. Presenting companies include Asahi, Ceder’s, Seedlip, Æcorn Aperitifs, Fever-Tree and many more. The event has a high contingent of C-level attendees and is intended for a strategic, decision-making audience.
Key topics to be discussed at the event:
- Learn from Ceder’s and Æcorn Aperitifs how to fortify drinks with the sensory and social experience for consumer buy in.
- Assess how Asahi and Seedlip are creating a successful branding story to educate the market on this new sector.
- Explore how Noki & Co and Gusto Organic are perfecting the taste portfolio whilst managing the expectations of a clean label.
Note: This is a copy of the press release issued by the Lo & No Beverage Summit organisers at Kisaco Research.