Whisky Casks at a warehouse

Brand Finance has released its annual report revealing the most valuable and strongest spirit brands.

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The report provides a wealth of information and insight from Brand Finance, the world’s leading independent brand valuation and strategy consultants.

“Chinese baijiu brands are stealing the show, accounting for 54% of the total brand value in our rankings this year. ” David Haigh, CEO, Brand Finance

“These brands have had to be nimble in adapting to the shift from an expansion market to a competitive market, following China’s recent economic and political changes. How they respond and embrace these changes will determine future brand value growth opportunities.”

Highlights from the report include:

  • Moutai defends title as most valuable spirits brand, brand value up impressive 43% to US$30.5 billion
  • Chinese baijiu brands dominate ranking, claiming top 4 positions
  • French vodka brand CÎROC records whopping 113% increase in brand value to US$941million
  • Mexico’s Don Julio tequila is world’s strongest spirits brand, with AAA brand strength rating

The full Brand Finance Spirits 25 2019 report preview is available by clicking here (also available to download).

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