Growth gain of 11% in 2018 by Leading Brands Far Outpaces Total Global Spirits Category, According to IWSR Drinks Market Analysis Research.
The world’s top 100 fastest-growing spirits brands, categorised by their respective case volume growth last year, collectively grew by 11%, compared to total global category growth of 0.8% in 2018.
Those 100 leading brands, across all the major spirits categories, represent 690.5m nine-litre cases of the world’s total 3.17bn cases of spirits.
These figures – and more than 1.5m other points of data – are included in the just-released IWSR Drinks Market Analysis Global Database.
The top-selling brand in the world, which is also the product that added the most cases to its total volume last year, was Korea’s Jinro soju, growing 6.4% to a total of 80.9m cases. (Interestingly, Jinro sells 47m more cases than the next-largest brand in the world, Officer’s Choice whisky, which posted 33.8m cases last year, an increase of 5.6%.)
The majority of brands that top the list of fastest-growing are national or regional products, including soju, baijiu, and Indian whisky.
“Though we saw a decline in beer and wine consumption last year, brands in the spirits category continue to enjoy great consumer loyalty. It’s particularly interesting to see the growth of gin brands, the category which experienced the largest gain in global beverage alcohol consumption in
2018.” Mark Meek, CEO at The IWSR
Note: This is a copy of the press release issued by The IWSR.