Courtesy of Richard Hall, Chairman of Zenith Global and his beverage industry blog.

Global wine production jumped 17% in 2018 to 292.3 million hectolitres, after tumbling 8.2% in 2017, according to the International Organisation of Vine and Wine.

Climate change is clearly accentuating volatility, with an increasing propensity for droughts, floods, premature harvests and yield variations.

Less land

The amount of land devoted to vineyards has been declining over the past 15 years, but stabilised in 2018 at 7.4 million hectares. The largest areas under vines in 2018 were as follows on the table below.

More wine

In contrast, there have been big swings in wine production (excluding juice and musts), with increases or decreases of 20% of more for 7 of the top 10 countries in 2018.

2018 saw the biggest surge of the current century, but production was slightly higher in 2004.

Stable consumption

2018 global wine consumption of 246 million hectolitres was significantly higher than in 2000, but lower than its peak of 2007 and 2008. 5 of the top 10 markets in 2018 saw rises and 5 saw falls.

Growing trade

International trade in wine has grown strongly since 2000, except for a noticeable dip in 2009, but this slowed in 2018, with volume up 0.8% to 108 million hectolitres and value up 1.2% to 31.3 billion euros.

Spain was the biggest volume exporter in 2018 at 19% of the global total and France was the biggest value exporter with a 30% share.

5 countries accounted for more than half of global imports.

In terms of wine types and packs traded internationally in 2018:

• Bottled still wine fell to 53% of volume and 70% of value.

• Sparkling wine rose to 9% of volume and 20% of value.

• Bag-in-box wine advanced strongly to 4% of volume and 2% of value.

• Bulk wine over 10 litres lost volume to 34% but gained value to 8%.


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