Brewgooder is much more than just a craft beer brand, it is a social enterprise started in 2016 by Alan with a simple mission…they have set out to provide clean water for 1,000,000 people through the power of craft beer by donating 100% of their profits to clean water charities. #DrinkBeerGiveWater
Personally, I first came across Brewgooder craft beer when supporting their Jingle Wells Xmas Jumper campaign in 2017 (picture above), whereby every jumper sold helped to provide one person with clean drinking water. On top of that, the beer was also very tasty!
After meeting Henry Leonard from Brewgooder at a recent event, we reached out to Alan Mahon for a Q&A and he was kind enough to answer some of our questions below…
The experience brought home to me that I was lucky in the UK to have access to basic stuff, but somebody born in the same moment as me, in some place that lacked clean water, would have the odds stacked against them to have a healthy and happy life.
I was 25 when I started Brewgooder. It was only my second “grown-up” job. I had worked in lots of bars in my home town from the age of 14, my dad was a bar manager for years… perhaps its been in my blood.
And that has taught me that when you throw yourself in and have to learn quickly its the biggest educational tool. Everyone I come across I try to learn something from them. My advice would be to do the same. Only when you know the extent of what you don’t know can you make decisions based on evidence and advice.
That has shown me that we have to be creative about how we sell our beer – and make our noise in a way that avoids a losing battle with big brewers who make beer inferior to ours and to the thousands of other craft brewers in the UK.
When people could pay what they wanted, they paid on average well above what we recommended the RSP of our six pack was. They paid £11.05 for 6 bottles, which is much higher than Peroni, than Hop House 13 and almost every single premium lager on the market.