Loch Lomond Whiskies marked its first year as ‘The Spirit of The Open’ with a series of exciting golf-themed global travel retail (GTR) promotions and events at UK airports.
During the peak summer months, travellers had the opportunity to experience the best of the worlds of whisky and golf, arguably Scotland’s most famous exports, as the multi award-winning independent distiller staged a range of activity to celebrate its five-year partnership with golf’s original championship.
The GTR activity, which took place in June and July, included sampling in World Duty Free at London Heathrow, and a new dedicated Spirit of The Open display in the World Duty Free store at Edinburgh Airport. The store in Glasgow Airport was also home to an interactive pop-up installation, which offered golf-themed entertainment, competitions and tastings.
The summer activity follows from the successful visit of the Claret Jug to Heathrow’s Terminal 5 during the month of April, where the iconic trophy was on display at Loch Lomond Whiskies’ interactive and highly visual stand in the World of Whiskies store. Click here for more information and pictures.
The programme also marked the arrival of Loch Lomond Whiskies’ new limited edition single malts in the airport’s tax and duty free stores, which were crafted to pay tribute to the Open.
The portfolio of spirits include, Loch Lomond The Open Special Edition, which was crafted by master blender Michael Henry and delivered a wonderfully balanced single malt displaying the distillery’s distinctive fruity character. Loch Lomond The Open Course Collection Carnoustie 1999, also available across airport stores, was created to celebrate the famous course where the tournament was held in both 1999 and 2018.
The Alexandria-based distiller also created a unique limited edition of Loch Lomond Spirit of The Open Single Cask exclusively for World Duty Free, to celebrate The 147th Open at Carnoustie. A specially created gift pack Loch Lomond – The Open Tasting Collection was also on offer to whisky and golf lovers, featuring 3 x 5cl miniature bottles of Loch Lomond Inchmoan 10 Year Old, Loch Lomond 12 Year Old and Loch Lomond Inchmurrin Madeira Cask Finish.
André de Almeida, Managing Director of Global Travel Retail at Loch Lomond Group, owners of Loch Lomond Whiskies, said: “We are extremely pleased at how the golfing activity was received by travellers throughout the UK.
“As Glasgow and Edinburgh Airports were key travel hubs for The 147th Open at Carnoustie, it was fitting that air passengers passing through these terminals had the opportunity to purchase our unique Loch Lomond Spirit of The Open Single Cask created exclusively for World Duty Free.”
Kathryn Kindness, Commercial Category Manager from World Duty Free, said: “Scotland is renowned throughout the world for whisky and golf, so we were delighted to host Loch Lomond Whiskies’ Spirit of The Open global travel retail activity.”
Founded in 1814, Loch Lomond distillery can trace its roots back to the Littlemill distillery, which was established in 1772 and is thought to be one of the oldest in the world.
For further information about Loch Lomond Whiskies visit www.lochlomondwhiskies.com
To find out more about Loch Lomond Group visit www.lochlomondgroup.com
Note: This is a copy of a Press Release issued by the Loch Lomond Group
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