On the 3rd Saturday of May every year, whisky drinkers worldwide are invited to raise a dram and celebrate the water of life (or uisge-beatha in Scottish Gaelic). This year this will take place on Saturday 19th May and coincide with the Royal Wedding in the UK. The event was originally founded by the whisky consultant and author Blair Bowman back in 2012 whilst still a student at the University of Aberdeen.
Blair (pictured below back in 2012) launched World Whisky Day (WWD) when he was studying abroad in Barcelona and noticed that people were celebrating World Gin Day. After searching online, he was surprised to see that there was not an established annual World Whisky Day – so he bought the domain name and kickstarted the event by spreading the word via social media.
“I’m hoping that it allows more people to become interested in whisky and could also boost tourism for Scotland. Whisky is booming right now, all over the world. I can’t think of a better way to celebrate this famous Scottish export.” Blair Bowman quoted back in 2012 by the BBC
The brand ‘World Whisky Day’ and its assets were eventually sold by Blair in 2015 to the publishing firm White Light Media in order to continue to promote Scotland’s national drink worldwide. In 2017 they employed two official whisky ambassadors – Aly Mathers and Joe Kent (click here for more info on them – pictured below) – who will be championing all things whisky in the run up to #WorldWhiskyDay.
Participants are encouraged to drink whisky on the day at events which may be officially registered on the World Whisky Day website. Others participate via social media using the #worldwhiskyday hashtag. As per their website, World Whisky Day events are free and easy to set up. They require nothing more than some good company as well as some good whisky. Public or private, every registered event is published on the listings page World Whisky Day website, accompanied by a title, a description and a picture. Once registered you’ll become an official Event Champion, with access to free downloadable promotional material. To register – click on this link.
If instead you just want to take part in a local WWD event – then click on this link.
“Today’s rain is tomorrow’s whisky”