Hackadram is a unique and new opportunity being created by William Grant & Sons to define the future of spirits around the world. Interested to know more? Read on…

This event is based on the principles of a hackathon, a design sprint-like event with experts in their field collaborating intensively and with a specific focus (in the case of a traditional hackathon, this would involve computer programmers and others involved in software development).

For the Hackadram, the organisers are looking to work with fellow specialists for 2 days in January 2018 to solve the future challenges of one of the world’s most respected and innovative premium spirits companies, William Grant and Sons – creators of world renowned brands such as Glenfiddich, Monkey Shoulder, Hendricks and many more. Then pitch to the key decision makers for a chance to see your idea commissioned.

Your ideas remain your Intellectual Property and any that are judged to meet the challenge could be commissioned by William Grant and Sons, who are committed to investing in the best ideas generated from the Hackadram. You know the brands, now the challenge is set to redefine their future.

Agenda for this London event in January 2018 is outlined below:

As someone who loves tech and who used to work for William Grant & Sons, I am keen to promote the event in order to (hopefully) find out more in due course on how this unusual format can work to create innovation within the drinks industry. Below is the information extracted from the website.

The event will involve intensive, open minded, loose format sessions with a challenge to solve and a specific output at the end … but no fixed way to reach the conclusion. This removes the shackles of forced innovation and keeps fun and creativity at the heart of the process.

There are a 4 challenges – from the drinking experience through to the future of e-commerce and bartender engagement. You can attend as a team, or individually (and form a team on the day).

Then on the final day you present your solution to the team of legendary judges (see example below). The best ones are chosen to be taken forward.

So bring your best concepts, bring your best team, or form your team on the day and pitch for the chance to win a contract to launch your project as well as grab some of the latest tech prizes.

Are you an expert in your field, or have you ever stared at something and thought … I could do better? Are you the type of person who has solved a problem before others notice it’s a problem? Do you enjoy smashing ideas around with like minded and challenging people, or are you the kind to quietly mull over a problem?

We’re calling innovators of all kinds – from bartenders, technologists, luxury experts, developers, book binders, retailers, curators, to spirited consumers, marketers, baristas and more to get together for 2 days in January 2018 in London.

Come as a pre-formed team with an idea, or come on your own and form a team on the day.

Your ideas remain your Intellectual Property and any that are judged to meet the challenge could be commissioned by William Grant and Sons, who will be investing in the best ideas generated from the Hackadram.

For some creative inspiration the latest concoctions from William Grant will be available and everyone who participates will get one of the prized and properly stocked goody bags. Expect top quality food, music, amazing cocktails, well stocked bars and plenty of entertainment in the evenings. See more below.

This hack is organised by 1UP (Formerly Hoxton Mix Collective) who have organised hacks for many innovative companies from Unilever to Durex.

Need more info still? Email [email protected].


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