Over the years, comics have reflected the world’s fascination with the liquid amber by having its fictional characters appear drinking whisk(e)y in comic books, cartoon strips, graphic novels, etc whether on print, streamed online or on TV. Here are just some of the examples found…
Most of them are not brand specific, such as the following examples.
Hagar the Horrible
The Moomins
Whisky & Gogo
The Simpsons
On episode 8 of season 35 of The Simpsons we find out that Groundskeeper Willie used to sniff out (and cut) peat bogs for making Scotch whisky at the fictitious Macweldon Distillery in Scotland.
Below are other times when whisk(e)y has been spotted on The Simpsons…
BoJack Horseman
Inside Job with Marker’s Mark bottle
Little Demon with Sour Mash Whiskey
Sterling Archer and Glengoolie Blue whisky
South Park and The Makkalan scotch whisky
Other more generic examples…

Some examples are more specific to whisky and/or Scotland such as Angus Og and Pete McPeat and Jack Washback.
Finally a few seem to be even brand specific – such as Glenfiddich…
…here are some recent additions as suggested by Inside the Cask blog readers from graphic novels…



…and Loch Lomond
Some comic artwork has even managed to make its way back onto the label of whiskies – such as the products from the independent bottler That Boutique-y Whisky Company:
Other drink companies are producing their own comic artwork such as ‘Bourbon & Scotch’ from Atlanta Bourbon Company – more examples can be found here:
Islay single malt distillery Arbeg has also entered the world of graphic novels – click here for more info.
Suntory Spirits Limited has sponsored an anime television series: Bartender: Glass of God, produced by Liber Entertainment. The series is based on Japanese manga series Bartender written by Araki Joh and illustrated by Kenji Nagatomo, first serialised in in Shueisha’s Japanese seinen magazine Super Jump from 2004 to 2011.
Independent bottler Malty Verse launched the ‘world’s first’ rare whisky and comic book range in the US, called Agent W.
And finally I was delighted to have helped ‘create’ the opportunity for Marlene (produced by Alpino in Brazil – Twitter link for his cartoons) to drink scotch whisky for the 1st time….

Atlanta Bourbon Company
May 30, 2019We like to add our „Scotch & Bourbon“ comics to your great overview!
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