Japan is rolling out signs to help tourists. 26 signs have been rolled out across the Iwate Prefecture, in a campaign titled “Ten ways to make travelers happy.”

Takefumi Shimomukai, director of the Iwate Prefectural Government’s Morioka Regional Development Bureau said:

“I believe that we can show off our hospitality and convince tourists that [we are] good places [to visit].”

Here are some examples of the signs being used – for the full list click here:


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