In an exclusive study conducted by TRBusiness and Swiss business intelligence and data firm m1nd-set, nearly 60% of international travellers said they would like to see more from affordable luxury brands in duty free and travel retail shops.


This article highlights a study covering a sample of over 2,000 international travellers – including nationals and residents from across the world – whereby 59% believe that there should be more affordable luxury items sold at airports.

Lise Ryevad, Copenhagen Airport’s Director of Airport Sales says that in the past airports have certainly focused too heavily on super premium brands.

“Historically, I think the majority of airports have focused too much on the globally accepted luxury brands that are only relevant for the few. The financial crisis sparked a new focus for retailers everywhere. Today, we see a much more balanced selection of brands, but there is still room for improvement for travel retail as a business.”

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