I listened to Jim Koch, as this audiobook is read by the author himself, recalling his own experiences of bringing the Boston Beer Company to life and effectively start the craft beer movement in the US.

This was an excellent audio book which provides a real insider’s overview of the craft beer movement in the USA through the creation and growth of the Boston Beer Company.

As described by the company itself:

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry.


When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.


In Quench Your Own Thirst, Jim offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.


Jim covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Jim’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

This book made me want to try out Samuel Adams beer for the first time ever and I was not disappointed!


For other books relating to the Drinks Industry – please click here for the Inside the Cask list.


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