For reference, please find enclosed in this blog some figures on the top markets for Scotch Whisky on volume and by case on value.
The top 2 markets for Scotch Whisky globally are France and the USA as per the chart below. These figures includes all of the different types of Scotch Whisky, however the predominant share will be taken up by Blended Scotch Whisky.
In value terms, those markets with a larger share of Single Malt Scotch Whisky business, such as Taiwan, will have this reflected in higher value per case. Clearly this is not the only factor impact on value per case but in general terms, value will grow as the share of Scotch Whisky business grows for Single Malt and Premium Blended Scotch whisky in particular.
For more information on facts and figures relating to the Scotch Whisky industry in 2015 – check out the SWA (Scotch Whisky Association) link. Below commentary comes from the SWA 2015 report.