IntelligentX Brewing Co. is a start-up looking to change how we market brands and products with consumers in future. Their co-founder Dr. Rob McInerney is questioning the need for investment on advertising, and suggests this
Loch Lomond Group is embarking on a significant expansion of its Global Travel Retail (GTR) range with the launch of a range of new products, expected in stores in 2019.
This gin brand found its way to my G&T cocktail glass in Portugal whilst on my annual summer holidays in the Algarve region. The packaging and story behind the product also caught my attention at
The Scottish Gin Awards is a new annual business event which celebrates innovation and excellence in gin distilling in Scotland. Held in partnership with The Scottish Gin Society and with a broad range of award
Supermarkets rely heavily on science to drive consumers to shop whilst instore, especially in places such as the UK where the competition over the last few years has continued to grow with online shopping such
Inside the Cask has been researching the current and up and coming trends within the alcoholic beverages sector this year….and here they are.
Loch Lomond Whiskies marked its first year as ‘The Spirit of The Open’ with a series of exciting golf-themed global travel retail (GTR) promotions and events at UK airports.
I have contributed to the August 2018 issue of Duty Free News International (DFNI) magazine on the topic of the value proposition for Scotch whisky in Global Travel Retail (GTR). The full version is available here
Miranda Hayman and James Hayman from Hayman Distillers, have recently launched a campaign that was displayed at the Imbibe Live bartender show that took place in July, calling time on “fake gin”…so what is the
Courtesy of The Grocer magazine and originally published in July 2018.