The Trouble with Airport Duty Free

The Global Travel Retail (GTR) channel continues to expand, benefiting from a growing number of passengers travelling worldwide, however there are some worrying trends ahead. Value sales growth in Duty Free is tracking behind Passenger

Alcohol + Tech = Innovation

Technology continues to bring new approaches to marketing in the Alcohol/ Drinks category and one such example is the use of Augmented Reality (AR) by Treasury Wine Estates. Back in 2017, the company launched an

What is Baijiu?

China’s national liquor – Baijiu 白酒 – is the planet’s most-consumed spirit but little-known beyond China. It is a product mostly misunderstood by foreigners and literally translated as ‘white alcohol’. But what else is there

Consumer air travel grew 5.9% in 2018

Global air travel grew by a very healthy 5.9% in 2018, according to data just published by ForwardKeys, which predicts future travel patterns by analysing 17 million booking transactions a day and other aviation data.

The Auld Art of Coopering

There are many important jobs within the Scotch Whisky industry, but one vital role is that of the cooper. The art of coopering the casks using hand tools is a craft in itself, involving skills