The Drinks brands in the Dragon’s Den

The BBC show in the UK has been broadcasting since January 2005. It allows several entrepreneurs an opportunity to present their varying business ideas to a panel of five wealthy investors, the “Dragons” of the show’s title,

Alcohol + Tech = Innovation

Technology continues to bring new approaches to marketing in the Alcohol/ Drinks category and one such example is the use of Augmented Reality (AR) by Treasury Wine Estates. Back in 2017, the company launched an

What is Baijiu?

China’s national liquor – Baijiu 白酒 – is the planet’s most-consumed spirit but little-known beyond China. It is a product mostly misunderstood by foreigners and literally translated as ‘white alcohol’. But what else is there