Carin Luna-Ostaseski is the founder and CEO of Scotch whisky brand start-up SIA. I first came across Carin via her video on the crowdfunding website Kickstarter. Since then I have followed the progress of her brand SIA with interest, especially given how Carin developed it and got into drinking Scotch whisky in the first place.
The link to her Kickstarter campaign can be found by clicking here.
Carin Luna-Ostaseski (picture below holding a bottle of SIA Scotch whisky) managed to raise more than her minimum required funding through 245 backers to get going with her start-up in December 2012. SIA (pronounced “SEE-a”) means “six” in Scottish Gaelic, which happens to be the founder’s favourite number.
She agreed to have a chat with us at Inside the Cask and reveal a little more about her journey to date with a Scotch whisky brand start-up.
It’s truly my pleasure, thank you for the opportunity. Yes, crowdfunding. It is so common these days, but at that time, if you can believe, it was still quite unique.
In fact at the time it was the first time anyone had crowdfunded a Scotch whisky, so it received quite a bit of attention.
I love whisky and love sharing it with people. I love the connection people share when they enjoy a glass of whisky. They enjoy it slowly and share a moment. Whisky is to be enjoyed slowly and people take their time with it. There’s such a beauty in it.
Crowdfunding is an excellent way to help bring your business dream to life.